As a freelance or agency designer, updating WordPress sites can be a lot of fun. You might get to do a full brand exploration, modernize a website, or explore new functionality that’s sure to “wow” your client
The cool thing about adding some creativity into your images is that you can do it to any genre or type of photography
The theme or a key plugin on the site
If your client has a good amount of traffic coming in but a low conversion rate, that may be a sign that there are some UX problems occurring on the site.
- Question convention
- Know the why, not just the what
- Habits trump inspiration
While a site redesign isn’t the only way to fix some of these problems (and it’s certainly not the only way to increase a conversion rate), it is one way to tackle some of the underlying issues, especially if you’re running into more than one.
Why you should be cautious when updating eCommerce sites
One of the major benefits of being a designer in this age is the wealth of inspiration we have at our fingertips. Places like Behance, Dribbble, From Up North, FWA, Awwwards, etc. all showcase some of the best design work in the world — updated and refreshed by the minute.
Downtime means lost sales and decreased credibility
This seems obvious, but whatever hopes, ambitions, and big hairy audacious dreams you may have for your career will always stay floating out there in the future if you don’t roll your sleeves up and hone your skill every day.