Convention is usually in place because it worked for someone, or perhaps a group of people, for a time. It feels safe and predictable.

Successful user testing will help you learn what works and what doesn’t as you design your website.

Designers love it, yet website owners want to fill it. White space is often regarded as a waste of valuable screen space.

While a list of the do’s and don’ts would be nice, most freelancers are discovering best practices through experience.